A completely plant-based, naturally sweet palette of fruity icicles can target almost everyone on the planet and a few distinct market niches too.

Individuals following a paleo-vegan diet, people with digestive disorders, and health-conscious individuals looking for high-quality vitamin sources.

But healthy alternatives became synonymous with a compromise in taste, enjoyment, and affordability.

And trending specialty products all offer more than pure nutrition.

We all are what we eat.

And this is the key to a shift in the perspective from healthier snacking options to a must-have ingredient for joy and happiness.

Forget the binary choice between healthy or unhealthy:

These products are offering a life full of pleasure, making every moment memorable and far from mediocre.

People react to food viscerally.

This is an uncontrollable, instinctual response deeply rooted in our evolutionary biology.

Eating is a physiological need, thus hunger has the potential to colonize attention.

Appealing and appetizing verbal and visual images trigger immediate positive responses.

And also strengthen brand recall and loyalty.

Just think of the Golden Arch or the most famous red Christmas truck.

Ultimately, sensory marketing has the power to transform a simple snack into an experience that resonates with the fundamental joys of living.

Sensory experience serves the most fundamental purpose in life.

It differentiates good from bad.

A mushroom of an alerting color is most probably poisonous.

A boldly patterned spider is almost always venomous.

A wild roar informs of a likely lethal encounter, while the trickling of a hidden stream offers life.

We might not deal with such signals in our daily lives anymore.

But the instinct to understand them is there in every one of us.

Good sensory experience is universally desired.

And sensory always means carnal as well.

Sensual, passionate, ecstatic.

A taste of pleasure is the taste of life itself.