Distributing high-quality electronic accessories with state-of-the-art technology and ergonomic design is a pretty good foundation for a solid business plan.

However, reliability, accessibility, and functionality are all rational aspects.

A brand lacking emotional character fails to resonate with any target audience.

Especially in the tech industry, where most products are considered boring necessities by the average consumer.

Regarding the hierarchy of needs, electronic accessories can indirectly target belonging, esteem, and self-actualization.

They add value to interpersonal relationships, social status, and self-position by making everyday interactions faster, smoother, and more efficient.

These psychological touch points can be pressed to create emotional drivers for converting cold audiences into loyal buyers.

Power banks, cables, and adapters promote a sense of mobility, while accessories related to music and computer games are related to entertainment.

In other words: freedom and fun. Who would refuse. Who could resist.

People are hardwired to navigate away from pain and toward pleasure on every layer of consciousness.

This is a simple equation of a dynamic movement between good and bad.

But feelings only work when they are felt.

The objective is to transition the target audience from the least pleasurable, intense, and powerful states of mind to the other end of the emotional spectrum.

That's where they experience lightness, safety, trust, delight, joy, pleasure, liberty, attention, adventurousness, curiosity, interest, openness, desire, and motivation.

Associating the effects of dopamine and serotonin with any brand or product creates an inexplicable yet extremely powerful reason for an audience to buy:

They'll feel like it.

Digital advertisements work nothing like those big old television spots.

In the endless and mindless scrolling of platforms, people spend less than half a second to glance at one post.

An almost impossibly small moment.

Capture attention, introduce a brand, make an offer, explain the relevant details, and tell a story interesting enough to get a click.

There is no time for useless ornaments here.

A single sentence would still be too long.

This is why subconscious impressions work best.

A tone, a mood, an indication – served faster than a bullet and sharper than a blade.